empowering changemakers to do good well.
leveraging the power of business to do good well.


Dr. Kristin Joys is...

enthusiastically interested in empowering young people through social entrepreneurship to create positive social change. She is a Lecturer of Social Entrepreneurship at the University of Florida and in 2005, brought Social Entrepeneurship to UF where she directs the Social Impact & Sustainability Initiative in the Entrepreneurship & Innovation Center.

Kristin is passionate about teaching students to use the skills, strategies, mindsets, and competencies of entrepreneurship to create innovative & sustainable solutions to social, environmental, and economic problems locally and around the world. To that end, she created & directed the Young Entrepreneurs for Leadership & Sustainability Summer Program for High School Students at UF from 2007-2016.

She believes community service can be transformative and loves partnering with NobleHour,  the Echoing Green Foundation's Work on Purpose project, the Unreasonable Institute, SolutionsU, the Greater Sum Foundation, and B-Labs, the organization behind B-Corporations to create opportunities for students. She’s also a member of Florida for Good and the American Sustainable Business Council.

In addition to her work at UF, Kristin founded do good well consulting, to help businesses & organizations connect their values & practices around issues related to sustainability, social impact, and CSR; she also specializes in helping changemakers find & create impact careers.

When not on campus, Kristin delights in living in a historic home built in 1912. She finds happiness in checking items off of to-do lists, practicing & teaching yoga, learning to climb trees & to standup paddle board, supporting local farmers, reading The Sun, and collecting quotable cards.

... In case you're curious, our name is inspired by these words from Minor Myers, Jr: "Go into the world and do well. But more importantly, go into the world and do good," first seen on this quotable card